How to Begin a Career in Freelance Copywriting

Working as a freelance copywriter is an excellent way of becoming the manager of your own time. It also allows you to earn way more than what you would make working for someone else. But, who is a freelance copywriter?

A freelance copywriter is someone who is paid to write copy for companies. He writes contents for promotional and commercial use mainly based on contract or project. To begin as a copywriter, you don't need to have so much capital or equipment, all you need is a computer and access to the Internet. 

Starting a career as a freelance copywriter, you need to get adequate experience to become better. Many times, freelance copywriters struggle to get clients with reasonable offers.  But with the help of technology, all these things should become smooth.

Four Steps on Starting a Career as a Freelance Copywriter

You can follow these steps to start your career as a freelance copywriter. The steps are;

  1. Decide on your specialization and audience:
  2. The first thing you need to do as a novice is to determine your specialty and the kind of audience you are aiming to reach. It means you focus down to that area and earn more in that field.
  3. Source for Clients:
  4. In this step, you need to seek clients who require your service.  As a beginner, you may find it difficult. As you grow in the business, getting clients to become much more accessible. You can load your profile on sites like Upwork, Fiverr, Flexjobs, etc., and get paid clients.

  5. Decide on your charge rate:
  6. You don't have to worry about how to earn big with your skills. As a fresh freelancer, you should charge less or even work for free. What should matter most is to build a writing portfolio that can be helpful in the future of your career.

  7. Expand your reach:
  8. At this phase, you start getting more clients and earning more. Mostly, you can achieve this feat by referrals. Your existing clients can refer your service to other clients. You can then start increasing your charge and double your income.

Way to become a successful freelance copywriter

How do you improve your skills to become the successful copywriter you want to be? Try out these simple tips;

  1. Become a better reader: 
  2. One of the few ways that can help you become a better writer is to become a better reader. Read websites, blogs, and magazines that attract you. Study what makes them so appealing to you, and you can start writing that way.

  3. Acquire more experience: 
  4. Most writing jobs out there require knowledge. They want to know the level of your expertise and reliability. So, if you are new to copywriting, you need to start by getting your blog and writing for different websites.

  5. Do thorough research: 
  6. If you want to be a successful copywriter, you need to go the extra mile. Go for online tutorials, videos, and materials. All these materials will help you to stay up to date with the ever-changing world of copywriting.


You have all you need to begin a successful career as a freelance copywriter. Just take the bull by the horn and go for it.